FORMA brings design in your kitchen.

We have always wondered is it possible to have beautiful pots and kitchen utensils, with a strong design feature and at the same time accessible to all and 100% recyclable? We started from an idea that has become a great research and study project, up to the creation of a magnificent collection worthy of our 80 years of history.
The designer, Giuliana Mormone, author of the new FORMA line, tells us about her creative process.

The word of the designer:

"I imagined creating objects starting from a single common thread: that of essentiality. Essential does not mean trivial but free from frills, light, minimal. FORMA's design is expressed in the flowing lines and continuous that never break the geometry of each piece. The message I would like to be heard, e that guided me throughout the project, is to maintain balance between aesthetic lightness and solidity in the materials, aspects that I have continuously maintained as inseparable characteristics. Everything is generated by the handle, the goal is to have a single handle for all products"

"To design FORMA I imagined my mother in the kitchen, a very good cook from southern Italy with a passion for good food. I immediately realized that I would have liked to address indiscriminately to a male and female audience, letting myself be guided, in the design, by the principle of balance between full and empty spaces, clear and soft lines that create balance. The buttonhole is square, the back is enveloping, I like the contrasts that still manifest themselves in a harmonious way. In the final step I dedicated myself to finishing and I identified the mirror effect that not only embellished its appearance, but also emphasized the pleasure of bringing everything to the table"

"To design FORMA I imagined my mother in the kitchen, a very good cook from southern Italy with a passion for good food. I immediately realized that I would have liked to address indiscriminately to a male and female audience, letting myself be guided, in the design, by the principle of balance between full and empty spaces, clear and soft lines that create balance. The buttonhole is square, the back is enveloping, I like the contrasts that still manifest themselves in a harmonious way. In the final step I dedicated myself to finishing and I identified the mirror effect that not only embellished its appearance, but also emphasized the pleasure of bringing everything to the table"

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Forma Kitchen tools
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English